Mazda Starts Production of 2016 MX-5 Miata in Japan

It’s official! Production of the much-anticipated 2016 Mazda MX-5 Miata has begun! The first few examples of the all-new roadster rolled off the assembly line this week in Japan and we couldn’t be more excited here at Morrie’s. Sadly, the initial batch will remain in Japan, however, subsequent units will begin to proliferate to markets around the world, including the US, and eventually Minneapolis. We’ll be sure to keep you up to date on the latest arrival estimates in the near future.

If you’ve already decided you just have to have this little beauty, we’re currently taking deposits. If you’d like to secure one of your own simply contact any one of our 3 Mazda locations for details. For a list of our locations click here.

For full details check out Mazda official press release below.

Photos courtesy of AutoBlog.com

 

OFFICIAL PRESS RELEASE:

Mazda Starts Production of All-new Mazda MX-5

HIROSHIMA, Japan-Mazda Motor Corporation today began production of the all-new Mazda MX-5 two-seater lightweight sports car (known as Mazda Roadster in Japan) at Ujina Plant No.1 in Hiroshima. The first models produced are destined for the Japanese market. Sales of the all-new MX-5 will begin in Japan around June this year and interested buyers can make an appointment for pre-sale discussions through a dedicated website from noon on Friday, March 20. Following sales start in Japan, the MX-5 will be progressively rolled out to overseas markets.

The MX-5 is an iconic model representing Mazda’s vehicle engineering philosophy: the pursuit of driving pleasure. With production exceeding 950,000 units as of the end of January 2015, the MX-5 continues to hold the Guinness World Record for the world’s best-selling two-seater sports car.

In order to respond to ever increasing demands for safety features and environmental performance while maintaining the element of fun that has always defined the model, development of the fourth generation MX-5 was carried out under the motto “innovate in order to preserve”. In addition to incorporating SKYACTIV TECHNOLOGY and KODO-Soul of Motion design, development focused on enhancing the senses and sensations through which people enjoy cars.

Moving forward, Mazda will continue to enrich the lives of its customers through a variety of touch points including the production of high-quality vehicles, and become a brand that maintains a special bond with its customers.

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