Marketing Interns and Audis: Do They Mix?

School’s out and summer jobs are starting. Our summer marketing interns, Zach and Claire, had a less than typical assignment their first week on the job. They were sent on a road trip to La Crosse, Wisconsin to experience and report on how the 2018 Audi Q7 and 2018 Audi A7 drove.


The A7 is a perfect mix of luxury and sport. Its exterior is sharp and sexy, somewhat resembling a young hatchback with long body and notable cargo capacity. The driver sits low, amplifying its sport car vibe. However, the electric seat positioning allows for incredible adjustability, I was comfortable the entire 3-hour drive. The A7 is a perfect car for those who are looking for a daily car but aren’t willing to sacrifice speed, the quickness of the supercharged 3.0-liter V-6 engine makes for a conservative adrenaline rush. The A7 is a smooth ride with a reliable and impressive turning radius, it was a blast to drive on the curvy, riverside roads to La Crosse.


The A7 can be summed up in the phrase form and function.  The A7 is absolutely gorgeous and it is a functional daily driver as well.  There are plenty of beautiful sports cars/super cars out there, such as the Audi R8, but none are able to double as functional family cars at the same time.  With seating for 5 and a spacious trunk there is plenty of room to put groceries or your kid’s sports equipment, especially with the rear seats folded down.  As far as performance, the A7 came equipped with a supercharged 3.0-liter V-6, rated at 333 hp.  This gives the car plenty of get up and go, and makes merging onto the highway a breeze.  It also featured a heads up display feature, which displayed the speed on the windshield.  This made it very easy to focus on the road ahead without having to glance down made road tripping in this car superb.  The suspension was smooth, which made the road trip very comfortable.

To say we enjoyed our time piloting the A7 is an understatement! We were unable to hide the smirk its speed and aesthetics put on our faces. Although we would have loved to drive the A7 for another hour and a half, or possibly even forever, we were excited to get behind the wheel of our next adventure, the Audi Q7.


The Q7 is the A7’s big brother; it features three row seating and a larger cargo space, all while maintain the same elegance that Audis are known for.  Unsurprisingly, there is more than enough room for anything you would ever need to haul.  The Q7’s interior is littered with technology, as well as well-appointed leather.  Technologically speaking the Q7 is impressive; with a Heads up display, active lane assist, collision avoidance, and ton of other safety features.  However, my favorites were the virtual cockpit, the massaging seat, and the wonderful Bang & Olufsen sound system.  The virtual cockpit was a cool and functional feature that allows you to choose what is displayed in the gauge cluster, and it even has a map setting which made staying on the route and the road easy.  Also, the Q7 has a panoramic sunroof which was perfect for Minnesota summers, and if the sun gets too hot there is a powered sunshade.  This along with the perforated leather seats and the four zone climate control made me entirely forget that it was 90 degrees outside.


The Q7 was a satisfyingly easy car to drive for a mid-sized SUV. Being a 5ft tall female, I typically feel less comfortable driving big SUVs as they are often more difficult to handle, but that was not the case in the Q7. I felt safe and in control the entire drive in this AWD beauty. By no means does “SUV” mean its speed is compromised, the Q7 kept up with the A7 with ease. The corrective steering was an appreciated feature on the long road trip. Having never driven the route we took to La Crosse, I did not know the speed limits or when they changed, so the Head Up display was a very useful feature as well. The views of the river, the bluffs, and beautiful Audi interior made for an exceptionally enjoyable driving experience. I have to say, the massage seats were the icing on top of the cake.

Overall both of these cars were great for the 3-hour trip to La Crosse.  Both the A7 and the Q7 had nimble steering and firm, yet comfortable, suspension. They were great on the winding roads that followed the Mississippi River.  Both of the cars are a seamless blend of form and function. They had aggressive looks, thanks to the flowing body lines and sharp LED headlights they are definite head turners.  They are also convenient daily drivers that would be perfect for chauffeuring multiple people while still having room for extra cargo. It was a long day, but we enjoyed our road trip thanks to Audi and the A7 and Q7.

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