Morrie’s West End Lincoln hosted its Black Label Grand Opening celebration on July 25th. The evening was filled with food and drinks, a red carpet, an ice sculpture and live music – all coming together in a night that was nothing short of incredible!
We partnered with local businesses to help add personal touches and keep our theme, Minnesota Made, on point. Juicy Lucy sliders from The Nook and walleye fritters from Wandering Kitchen were highlights of the dinner menu. A variety of flavors of Jonny Pops, frozen yogurt from Penny’s Coffee, and a selection of delectable desserts from Abdallah Candies and Pearson’s made it difficult to choose just one dessert. Tattersall Distilling and 612Brew ventured over from their homes in Northeast and brought along some signature drinks inspired by Lincoln’s vehicle lineup. Along with the delicious food and drinks, Woodchuck USA provided a personalized wooden Lincoln keychain for each attendee to take home, and The New Standards put on a spectacular performance.
We were even fortunate enough to be graced with the presence of Joy Falotico, from Lincoln Motor Company, who helped cut the ribbon along with members of both the West End Lincoln and Morrie’s teams.
Throughout the grand opening, hundreds of people flocked to the dealership to see the beautiful new (and currently one-of-a-kind) building, enjoy the delicious cuisines, and check out all of our Minnesota-based partners.
If you weren’t able to attend, or just want to relive the evening, check out the event video below. Be sure to follow West End Lincoln on Facebook to see more pictures from the event and to stay up-to-date on what’s going on at the newest Morrie’s location!