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Posts by Gabe
Any Minnesotan worth their salt knows that Murphy’s Law is in full effect during the winter months: anything that can go wrong, will go wrong. Frequently, this manifests itself in the form of automotive issues, which can range from something as simple as your car not starting for your evening commute, all the way to hitting a patch of black ice and sliding into the ditch during your evening commute. Both of these things will probably make you late for dinner (Although you have a better chance of avoiding the latter if your vehicle is outfitted with winter tires. Read more on that here).
One of the most common questions we hear from car buyers here in Minnesota is All Wheel Drive versus 4 Wheel Drive – what’s the difference? Is there even one? The short answer to that question is yes, but it’s an important distinction to make for a few reasons. Let’s take a look at the differences between each system:
For those that prefer reading to watching a video, here’s an explanation of AWD vs 4WD in text-based format:
On paper, AWD and 4WD both mean that all four wheels get power, although each system does so a different way. The primary difference is that AWD uses a specialized mechanism in the center of the car that distributes the power to both the front and rear, sometimes equally and sometimes biased towards one end or the other depending on road conditions. This allows you to accelerate better in inclement conditions such as snow or ice.
Notice that I only said accelerate – it’s a common misconception that AWD and 4WD will help you stop and turn in snow and ice. That is absolutely not the case. Outfitting your car with proper winter tires is really the only way to enhance your vehicle’s stopping and turning capabilities during the winter months. To learn more about why winter tires are so important, take a look here.
Now that we’ve defined AWD, let’s take a look at 4WD. Unlike AWD, you can manually put it in a two-wheel drive mode (called 2H) that operates like a RWD vehicle. Alternately, you can put it in what’s called 4H, or 4-high. 4-high is intended for higher speeds and everyday street driving. When you put your car into 4H you connect both axles to the powertrain and maintain the same gear ratios as when you’re driving in 2H.
The main difference between 4WD and AWD is another separate mode called 4L, or 4-low. In 4-low you actually engage a set of gears in a transfer case that changes the gear ratio, providing extra torque to all 4 wheels at low speeds. This isn’t particularly useful on the street, but if you’re stuck in deep snow or mud, doing a little off-roading, or hauling your neighbor out of a ditch this is the best way go.
So there you have it – the difference between AWD and 4WD. You might say that an AWD vehicle paired with a set of winter tires is a good choice for the casual commuter who wants some added driving security during the winter, while a 4WD vehicle is a little more specialized and situationally competent.
It was around this time last year that we decided to give back to the local community by partnering with the Salvation Army to organize the first ever Buy Happy Backpack Roundup. In doing so, we challenged our staff, customers, vendors and community members to donate backpacks to children in need. For every backpack donated, we pledged $10 worth of school supplies with a goal of 1,000 backpacks.
Simply put, the outpouring of generosity demonstrated over the course of the Roundup left us absolutely speechless. After it was all said and done we collected over 4,000 backpacks, more than quadrupling what we thought was a lofty goal. That’s over 4,000 children who walked into their first day of school with something that many of us took for granted – a backpack full of supplies to help further their education.
This year we’re back at it again, and we hope to have your assistance in getting the word out by having your friends and families come together as a community to help those less fortunate than ourselves. This years Buy Happy Backpack Roundup will run from July 27th through September 7th, with backpack drop-offs at every Morrie’s location. It won’t be easy to surpass last years incredible level of success, but we’re confident that it can be done! For more information or to donate directly visit morries.com/backpack
Ah, May the 4th. One of the few days out of the year where being obnoxiously nerdy is not only socially acceptable, but even encouraged. We’re big Star Wars fans here at Morrie’s, and with all of the hype surrounding the latest installment of this iconic film series we thought it would be fun to put a fanboy twist on some of our vehicles! We hope you find these as ‘punny’ as we do..
“It is not the critic who counts, not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better – the credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood … who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
So proclaims Cadillac in their new ‘Dare Greatly’ spot, a significant departure from the narcissistic bravado displayed in the ‘Poolside’ ELR commercial they released just a short year ago. This understated, almost ethereal visual accompaniment to a portion of Theodore Roosevelt’s 1910 “Citizenship in a Republic” speech seems to indicate a complete shift in mindset. Gone are the claims of superiority, the displays of arrogance, and the assertions of self-importance. Instead, Cadillac seems to be acknowledging past failures indicating a change in core values.
Rather than portraying themselves as a purveyor of goods for the exorbitantly wealthy, Cadillac are seeking to forge a strong emotional connection with viewers (all viewers) - à la Chrysler’s Eminem-powered ‘Imported From Detroit’ campaign. Whether or not ‘Dare Greatly’ resonates with viewers on that level remains to be seen, but the raw emotion and authenticity of this spot is undeniable.
In any case, we’re excited to see the rest of the campaign roll out this weekend at the Oscars – check out the 90-second spot that has already been released below.