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The Cadillac User Experience [CUE]

2012 was a very busy year for the Cadillac brand. Not only did they introduce two new models, the ATS and the XTS, they also introduced their breakthrough touch screen infotainment system, CUE. The Cadillac User Experience, CUE, is currently available on the XTS, ATS and the SRX.

The CUE system has an intuitive learning process which is designed to mimic the look and feel of personal electronics that are already on the market. With the purchase of select Cadillac ATS and XTS models, consumers will also receive an iPad3 that comes preloaded with the CUE system app. This helps users to become more familiar with the system before utilizing it on the road.

CUE App

While driving, the CUE system displays a very simple screen with a select number of icons. When your hand gets closer to the CUE screen, the home menu will automatically pop up. This proximity sensing setting is an auto-industry first. Every time your finger touches the CUE screen you’ll feel a soft pulsing to confirm that you have selected one of the icons, this is designed to help the driver focus more on the road, and less on the screen.

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Morrie’s Visits the 2013 Detroit Auto Show

This week Morrie’s had the opportunity to attend the 2013 North American International Auto in Detroit.  The show was marked by a number of vehicle debuts from domestic and overseas automakers.  While  C7 Corvette was the show’s media darling, Ford literarily dropped a big one on attendees with the unexpected display of their F150 Atlas Concept Vehicle.  Other notable concept vehicles included the Hyundai HCD-14 Genesis Concept, Nissan Resonance SUV concept, Lincoln MKC Concept, BMW 4 Series Coupe Concept,  Toyota Corolla Furia concept, Acura NSX concept plus a few others.  These concept vehicles all provide clues, some more accurate than others, as to how future production models might look.  The production vehicle debuts were equally impressive, illustrating what will actually see on the roads in the near future.  These included the 2014 Maserati Quattroporte, Audi RS7, Shelby Focus ST, Kia Cadenza, Nissan Versa Note, Cadillac ELR, Bentley Continental GT Speed Convertible and C7 Corvette.

Please read along as we elaborate more fully on some of the more noteworthy vehicles that fall within Morrie’s portfolio of brands.  Also be sure to check our YouTube and Facebook pages soon to see videos we put together for each vehicle highlighted below.

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Preparing for Winter Weather Conditions

Weather patterns change quickly here in the midwest and so do road conditions. In the blink of an eye you could be stranded in your vehicle so we did some research of our own to help you be more prepared. We talked to employees in different departments at our Chippewa Valley Mazda dealership and they provided some helpful tips to ensure safe winter driving.

Our staff recommends that you keep these items in your car at all times in case of emergency: A blanket, water, a knife or scissors, glow sticks, road flares, a flashlight, hand and feet warmers, a first aid kit, matches, a candle, booster cables, hat and gloves, an extra set of warm clothes, an ice scraper, and a bag of road salt, sand, or kitty litter.

With icy conditions, our Service Manager suggests using kitty litter or road salt if you get stuck. Put the litter under your tires to help gain added traction. Our Sales Manager suggests digging snow away from your exhaust pipe if you become stuck in deep snow. This prevents the exhaust from seeping back into your vehicle and becoming a hazard. Some other suggestions from staff members included staying in your vehicle until emergency personnel arrive, always carrying a cell phone with a car charger, and packing a snack that won’t spoil or freeze. Maneuvering the roads in Wisconsin/Minnesota during winter months can be dangerous, but being prepared with some of the simple tips above can help if you find yourself stranded.

Over the River and to the Mall in a 2013 Nissan Pathfinder

Ahhhh Thanksgiving. A holiday to give thanks, stuff our faces with an embarrassingly array of calorie laden treats and for some, an opportunity to brave the crowds at the mall in hopes of getting a deal that’s too good to be true. I for one checked all the boxes in this trifecta and added one more. I spent the extended holiday weekend enjoying the all-new 2013 Nissan Pathfinder.

When it first debuted in 1986, the Nissan Pathfinder was a true body on frame 4-wheel drive truck that was arguably better suited for off-road hijinks than on-road comfort. Throughout the years, the Pathfinder has evolved away from its off-road, path finding roots, and more towards suburban errand running. Don’t take this as a bad thing, though. Just consider it a different kind of path finding that better aligns with consumer preference.

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