Archive for December, 2012
A recent trip to the LA Auto show to see the unveiling of the all-new 2014 Mazda6, amongst many other exciting cars, triggered a trifecta of firsts for me. This was my first trip to a major auto show, my first (and second) time to an In-N-Out Burger and the first time I’ve driven a Mazda MX-5 Miata more than 100 yards. The latter came complements of Mazda USA, who graciously provided me and a colleague with a 2013 Mazda MX-5 Special Edition to drive during our stay in SoCal. The MX-5 proved to be a great car to drive up and down Pacific Coast Highway.
Perhaps it was the pre-trip excitement, a bad frame of reference or poor planning, but it wasn’t until we arrived at Mazda HQ in Irvine, California, that we realized that our car would be challenged in the cargo carrying department. You see, in addition to our regular luggage and briefcases, we were also hauling a full load of camera gear to get footage at the show. In a prior life I spent many years working for company that sold two-seat roadsters, that shall remain unnamed, offering substantial trunk space in a front and rear trunk. It was not until we had our rendezvous with the MX-5 in Mazda’s parking lot that it finally clicked that not all convertibles are adept at swallowing large pieces of luggage. Despite its Spartan trunk space, some creative packing allowed us to fit everything quite snugly in the car. So snug, in fact, that when it came time grab the camera to snap a picture of our packing prowess, I realized it was in the bottom of the trunk. So, you will have to envision a trunk overflowing with luggage and equipment.
Earlier this month we had the pleasure of hosting our annual Cadillac Season’s Best Customer Appreciation Event. Past customers and attendees enjoyed live entertainment by local recording artist, Ali Washington and hors d’oeuvres and refreshments catered from Christos Café.
Guests who brought items to donate to the Salvation Army were also entered into a raffle where they had the chance to win prizes varying from a flat screen TV, to a full body detail for their vehicle. Everyone will undoubtedly agree that the highlight of the night was when NFL star Adrian Peterson made an appearance.
Adrian signed autographs, interacted with guests, posed for photos and the kids were all thrilled to meet him. The event was a great success and we were delighted to be able to honor our valuable customers and bring everyone together during the holiday season. In the future we hope to host more events at Cadillac and continue to get involved with our customers and community members. For more information on Morrie’s Cadillac visit our website.
It was a sunny Saturday afternoon in St. Louis Park, when Adam borrowed one of our 2013 Santa Fe Sport’s to do some shopping at Ridgedale Mall.
Adam’s mood, on the drive there, was not so sunny. A terrible anxiety griped him as his thoughts turned to the space assets of the vehicle. Adam had never tried to fit anything as large as the 52” TV and iMac, he was planning on picking up for his parents, into a Santa Fe.
Tis’ the season to give thanks for what we have. We all love the opportunity to pay it forward. It just feels good. Morrie’s Chippewa Valley Mazda we has partnered with Gordy’s County Market to bring you 90 Days of Giving.
Every month for the next 90 days Morrie’s will give one car away along with $500.00 worth of gas or groceries. That’s 3 cars and $1500 worth of gas in 90 days! The Metropolis Resort and Waterpark also jumped on board and put together a great package to pair up with each car give away.
There will be three give-a-ways, happening on December 22nd, January 31st, and February 20th. If you know someone in need this holiday season, nominate them for the cause. All you have to do is submit the name of the person or non-profit organization that you think deserves the car. E-mail us and tell us who you nominated and why at firstname.lastname@example.org. This is one opportunity to really help a family in need. Do something great, help out a friend and give back this season with 90 Days of Giving from Morrie’s. We want to thank The Metropolis Resort and our friends at Gordy’s County Market for their contributions. For more information and official rules click here.
California is widely known for its influence on car culture. With over 37 million residents, California ranks higher than many countries in terms of annual automotive purchases. Whereas the LA Auto Show was once just another mid-sized auto show, over the last few years it joined the ranks amongst the big three shows. And many argue that the LA Auto Show is the most important show for all but domestic manufacturers.
This past week we made the trip out to the show for press days and we are excited to give you a glimpse at the highlights. While we were sure to checkout all vehicles on display, our main goal was to see what our brands had to offer.
We will be piecing together our video footage shortly for each of our brands, but in the meantime we’ve put together the synopsis below to tide you over.
Undoubtedly, the most noticeable vehicle at Bentley was the new GT3 concept. The Bentley GT3 Coupe and 2014 GT Speed made their North American debut at the Los Angeles Auto show. The GT3 racecar, first revealed at the Paris Auto Show, marks Bentley’s return to competitive GT sport car racing. While the car is still considered a concept, it is currently undergoing testing with the goal of participated in motorsports events towards the end of 2013.
One thing we do know is that the GT3 coupe is loosely based on the new 2014 Bentley GT Speed, which also debuted at the show. The 205 mpg GT Speed is Bentley’s fastest car ever. The reworked bi-turbo 6.0l W12 that propels it generates 616hp and reaches 60 miles per hour in 4 seconds. Bentley reports that the GT Speed can sprint from 0 to 60 in 4 seconds and I have no reason to doubt them. The GT Speed rolls on unique 21 inch wheels, which accompanied with the 10mm decrease in ride height, really make the GTSpeed pop. Stiffened springs and anti-roll bars reportedly sharpen handling and massive 16.5 inch carbon brakes with 8-piston calipers provide substantial stopping power.
Bentley also displayed the latest Mulliner driving specification on the Mulsanne, but the two GT models certainly garnered the most attention.
This year Ford’s emphasis was on the Fiesta. For 2014 the Fiesta gets a mild refresh, but the biggest news was what is to come under the hood. At the show, amidst much pomp and circumstance including a live outdoor Ken Block Gymkhana show, Ford confirmed that their 1.0 liter Ecoboost engine will join the Fiesta lineup. Ford expects the Ecoboost Fiesta to be the most fuel efficient non-hybrid vehicle on the market in the US. Despite exceeding the current 1.6 liter engines horsepower and torque figures, the 1.0liter turbocharged 3-cylinder is expected to deliver fuel economy in the neighborhood of 45 miles per gallon. This makes the Fiesta a legitimate competitor to more expensive, fuel sipping hybrids.
Ford also announced the addition of an ST model to the Fiesta range. The Fiesta ST massages the 1.6 liter Ecoboost engine to generate 197 horsepower and 214 lb./ft. of torque. Despite the cars elevated levels of performance, it is still projected to return up to 34 miles per gallon. This of course assumes that you’re not constantly flooring the loud pedal.
Overshadowed by all of the Fiesta fan-fare, Ford also debuted the new Transit Connect 7-seat van.