Archive for November, 2012
With America’s B-Segment booming, subcompact cars are becoming the fastest growing market in the United States today. Some attribute this to rising fuel costs or a down economy, but maybe today’s American car buyer is realizing Europe’s little secret: You don’t have to drive an SUV to haul your family of three.
One possibility may be more and more manufactures are going with the “less is more” motto. Today’s subcompact cars are safer, roomier, and offer the same technological capabilities as their bigger brothers. They have twice as much horsepower as their 1980′s counterparts, while still providing outstanding fuel economy. And lets not forget how devilishly handsome they have become. However, not everyone shares this perspective. If you strip down most subcompacts, they’re small, cheap, and underpowered. Sounds a bit degrading, unless you’re building a racecar. In that case, it actually sounds a bit enticing.
A few years ago, the SCCA (Sports Car Club of America) developed a B Spec (subcompact) class that falls within the showroom stock category. Technical jargon aside, it was developed to create a class possessing the smallest, cheapest cars in a manufacturer’s line-up, while restricting engine modifications creating an even playing field. It seems they’ve created a class which caters to small, inexpensive, underpowered cars. Perfect for those on a tight budget or those looking for a new challenge. You could say SCCA took the “less is more” motto and ran with it.
Earlier this year, Twin Cities Luxury Auto was approached by a loyal client who was interested in building a new racecar. The client, a motorsports enthusiast, was drawn in by the principles of the B-Spec class: challenging, affordable and fun. So we sat down with the client and TCLA’s Michael Ashby, an experienced motorsports driver with Mazda, to discuss the ins and outs. After months of collaboration, the idea of building a spec series racecar became a reality.
With joint efforts of both Morrie’s Minnetonka Mazda and Twin Cities Luxury Auto, our Mazda 2 B-spec racecar build is underway. Please follow us on this journey and continue to check our progress here on the blog.
Ahhhh Thanksgiving. A holiday to give thanks, stuff our faces with an embarrassingly array of calorie laden treats and for some, an opportunity to brave the crowds at the mall in hopes of getting a deal that’s too good to be true. I for one checked all the boxes in this trifecta and added one more. I spent the extended holiday weekend enjoying the all-new 2013 Nissan Pathfinder.
When it first debuted in 1986, the Nissan Pathfinder was a true body on frame 4-wheel drive truck that was arguably better suited for off-road hijinks than on-road comfort. Throughout the years, the Pathfinder has evolved away from its off-road, path finding roots, and more towards suburban errand running. Don’t take this as a bad thing, though. Just consider it a different kind of path finding that better aligns with consumer preference.
The American Swedish Institute
Morrie’s is proud to be able to support Camp Fire Minnesota, one of the nations longest running youth development organizations. Their mission is to build responsible, caring individuals and shape them into confident members of society. They help to provide youth with the opportunity to become valuable citizens of their community and world through educational programs and experiences in nature.
On November 8th 2012, Morrie’s was very grateful to be able to sponsor the organizations 5th Annual Wine Tasting Event at the American Swedish Institute. It was the perfect setting for such a special event and there was a fantastic turnout. Guests were able to enjoy wines from all over the world, a variety of different hors d’oeuvres, and browse through the silent auction. Youth camper, Ryan Keller also spoke to the guests about his experience with Camp Fire over the past 10 years. We truly value our ongoing partnership with Camp Fire Minnesota and were thrilled to be a part of such a successful event.
Morrie’s Chippewa Valley Mazda is getting in the spirit of Christmas early this year. Our float assembly has started for the Bridge to Wonderland Parade on December 1st, downtown Chippewa Falls. Each year over 50 floats light up the historic downtown area. This year’s theme is “Christmas at the Circus.” See Santa and Mrs. Clause on the final float & sip on hot chocolate while you enjoy this Chippewa Falls tradition. Our float is sure to please parade goers of all ages with our “Circus Vendor” theme. After the parade the community is invited to take a stroll through the Christmas Village in Irvine Park. The Chippewa Falls Christmas Village is an impressive display of life-size Christmas scenes reminiscent of the Victorian era and local historical replicas, along with a dazzling display of over 60,000 lights.
Morrie’s is very excited to participate again this year and we will be sure to bring our complimentary hot cocoa from the dealership for all our friends and family that are volunteering their time to represent the Morrie’s CV Mazda parade float. We invite anyone to the dealership to share a cup of hot cocoa and talk about the community, weather, vehicles, service or any topic you would like. We would love to know what you thought of the parade and our float.
According to J.D. Powers and Associates, Kia’s mobile website ranked highest among its fellow automakers. This recent accolade follows a Triple Crown win in automotive marketing as Kia.com also received the award for “Best Mobile Website” from Dig Day’s Mobi Awards and “Top Mobile Website in North America” from the Mobile Marketing Association. The Triple Crown win for Kia’s Mobile website comes as Kia recorded its best ever annual sales and became one of the fastest growing car companies in the US. More >
We are pleased to announce that Caitlin T. of Minnetonka has won our inaugural billboard contest. Her billboard submission, “Who Says You Can’t Buy Love,” embodies the spirit of past billboard campaigns and is a great fit with our Buy Happy branding. In the interview below Caitlin talks about her experience shopping at Morrie’s, the thought process behind her billboard submission and her plans for the $1,000 prize.
With hundreds of submissions the contest was a huge success and we want to thank everyone who participated. Keep an eye out for Caitlin’s billboard in an area near you next Spring!
In advance of its arrival at US dealers later this fall, Mazda posted this teaser of the redesigned 2013 Mazda CX-9. While the original CX-9 is a tough act to follow, the latest iteration employs Mazda’s bold KODO Design in Motion styling. Check out the video to see how Mazda has brought the 2013 CX-9 to the next level.
The original 1969 COPO Camaro was Chevy’s answer to the ban on engine’s over 400 cid in a midsize car. The Central Office Production Order (COPO) was Chevy’s special-order system used by dealers to build high performance models. Chevrolet equipped factory Camaro’s with L72 427 cid V-8’S. These original ZL-1 COPO’s were available in either an automatic or 4-speed manual option. In 1969 Chevrolet sold 171 COPO Camaro’s with four speed transmissions and 30 with automatic transmissions totaling 201 sold. Today an original 1969 COPO Camaro brings big money on the collector market, with one recently selling for $451,000 at the 2012 Barret-Jackson auction.