New and Noteworthy
Morrie’s Automotive Group is on the ground this week at the 2015 New York International Auto Show to bring you the latest information on new cars and concepts as they debut. Day 1 of the show was a huge success with some major reveals from Ford, Lincoln, Subaru, and Cadillac, among others. Here’s a quick recap in photos of some of the highlights from the first press day at NYIAS and make sure to stay tuned to our YouTube channel for al the latest video news from the show.
Among many of Apple’s introductions this week came the latest about CarPlay, a system built to utilize the iOS operating system in your vehicle. The iOS system will pair with your Apple device (most compatible with iPhone) and use your dashboard as an iOS-powered home screen. Basically it will take your iPhone in your vehicle and turn that into a safe way to make calls, find directions or play music upon many other features. “CarPlay features Siri voice control and is specially designed for driving scenarios. It also works with your car’s controls — knobs, buttons, or touchscreen.” This is the way Apple describes the simplicity of the system and rightly so. Any time you can find a way to safely operate your vehicle while keeping your hands on the wheel it is certainly something to consider. Using your voice to ask Siri to make a phone call or change the song, using the touchscreen in the center of the dash or even just a quick flick or a button or knob is absolutely the best solution for making life easier while driving.
Further down the road more apps will be developed to make the usability functions even better. So when can we expect CarPlay and what vehicles will it be in? Apple CEO Tim Cook has been stated as saying that as many as 40 models will be fitted with CarPlay and from the Morrie’s Automotive group we will have; Ford, Hyundai, Mazda, Nissan and Subaru. Vehicles will begin to ship with CarPlay in just under a years time. We can’t wait to get our hands on the system and for all the Android users no need to fear there will be a similar platform in the near future as well.
For more information check Apple’s website: http://www.apple.com/ios/carplay/
The 2015 Twin Cities Auto Show kicks off this week and Morrie’s Automotive Group made sure to hit the show floor earlier this week to show you some highlights from the show. If you haven’t found time to make it to the show yet, visit our 2015 Minneapolis Auto Show website to get a pair of complimentary tickets from any Morrie’s location of your choice.
Also, be sure to check out our YouTube page for some video footage from the show this year!
It’s official! Production of the much-anticipated 2016 Mazda MX-5 Miata has begun! The first few examples of the all-new roadster rolled off the assembly line this week in Japan and we couldn’t be more excited here at Morrie’s. Sadly, the initial batch will remain in Japan, however, subsequent units will begin to proliferate to markets around the world, including the US, and eventually Minneapolis. We’ll be sure to keep you up to date on the latest arrival estimates in the near future.
If you’ve already decided you just have to have this little beauty, we’re currently taking deposits. If you’d like to secure one of your own simply contact any one of our 3 Mazda locations for details. For a list of our locations click here.
For full details check out Mazda official press release below.
Photos courtesy of AutoBlog.com
OFFICIAL PRESS RELEASE:
Mazda Starts Production of All-new Mazda MX-5
HIROSHIMA, Japan-Mazda Motor Corporation today began production of the all-new Mazda MX-5 two-seater lightweight sports car (known as Mazda Roadster in Japan) at Ujina Plant No.1 in Hiroshima. The first models produced are destined for the Japanese market. Sales of the all-new MX-5 will begin in Japan around June this year and interested buyers can make an appointment for pre-sale discussions through a dedicated website from noon on Friday, March 20. Following sales start in Japan, the MX-5 will be progressively rolled out to overseas markets.
The MX-5 is an iconic model representing Mazda’s vehicle engineering philosophy: the pursuit of driving pleasure. With production exceeding 950,000 units as of the end of January 2015, the MX-5 continues to hold the Guinness World Record for the world’s best-selling two-seater sports car.
In order to respond to ever increasing demands for safety features and environmental performance while maintaining the element of fun that has always defined the model, development of the fourth generation MX-5 was carried out under the motto “innovate in order to preserve”. In addition to incorporating SKYACTIV TECHNOLOGY and KODO-Soul of Motion design, development focused on enhancing the senses and sensations through which people enjoy cars.
Moving forward, Mazda will continue to enrich the lives of its customers through a variety of touch points including the production of high-quality vehicles, and become a brand that maintains a special bond with its customers.
For those that have experienced the Mazda Brand in the last 5 years, this comes as no surprise, but for those who haven’t, it’s time to get behind the wheel. Mazda has been consistently topping lists like this for the last few years and that may not seem like a huge accomplishment until you consider this: more than half of their current models have been introduced or redesigned within the past 3 years. They seem to be immune to the typical “growing pains” that almost every other auto maker experiences when they introduce a new model or redesign an existing one. What does that mean to the everyday consumer? It means Mazda is doing their homework. They know their customers are looking for lots of style at an attainable price point. And it’s arguable that no other automaker has achieved this better than Mazda.
ConsumerReports ranks vehicles in many different categories based on varying criteria but its “Annual Brand Report Cards” are the most comprehensive scoring system, compiling many different tests into one, overarching ranking system. The magazine calculates each brand’s overall score with a composite of its vehicles’ road-test scores and reliability scores for each model in its annual survey of subscribers. Take a look at the full list of rankings, you’ll notice Mazda took second place, topped only by Lexus:
In addition to this latest accolade, Mazda has a laundry list of other notable achievements:
• Named “2014 Lowest 5-year Cost to Own Brand” for the second year in a row by Kelley Blue Book
• 2014 Mazda6 and Mazda3 both named one of KBB’s “10 Best Sedans under $25,000”
• 2014 Mazda CX-5 named one of KBB’s “10 Best SUVs Under $25,000”
• Mazda6 named “Highest Ranked Vehicle Appeal Among Midsize Cars” by J.D. Power.
January means a lot of things to a lot of different people. While most folks don’t necessarily equate the frigid temperatures and icy roads with shiny, fast cars, car people like us know that there’s no better time for the North American International Auto Show, which takes place in Motor City itself: Detroit.
Although January might not be the best time to visit Detroit, we make sure to attend so we can bring back all the latest news from all the major auto manufacturers represented at the show. Since Monday kicked off the start of the media days for the 2015 North American International Auto Show, we thought we’d share some highlights and show you some of the most beautiful and interesting vehicles from the show floor.
We all want to spend more time in our garage right? I do, but no matter how much you try to keep bare concrete clean it never really seems to work and frankly it just doesn’t look good. There are a couple of common ways to spruce up your garage floor: epoxy coating or a floating floor tile. In the hunt to find something to dress up our ~4300 sq. ft. of a warehouse space, I took some time to research these 2 choices. I know 4300 sq. ft. is bigger than a typical garage, but the tips for deciding on what works best is the same for a 1 car garage all the way up to a warehouse with the amount of space we have. More >
The Morrie’s Automotive Group is out in California for the Los Angeles Auto Show bringing you all the coverage from the new model releases and unveilings. Cadillac has revealed the ATS-V coupe which will be direct competitor with the BMW M3. More >
The Morrie’s Automotive Group is out in California for the Los Angeles Auto Show bringing you all the coverage from the new model releases and unveilings. More >
Mazda has never been a stranger to motorsports, in fact on any given day more Mazda’s are being exercised on racetracks than any other brand. In recent years, Mazda has embraced the sweeping fuel efficiency trend and has built diesel racecars for professional racing series. The first was a SKYACTIV-D Mazda6 built for the Grand Am race series that won the GX class title in 2013. For 2014 Mazda built a pair of prototype diesels to run in the P2 Class of the TUDOR United SportsCar Championship. More >